National Pension Tracing Day Campaign

With billions in lost pensions – as many as 1 in 20 people could be missing out on pensions money worth, on average, £9,500 each.

National Pension Tracing Day Campaign

“Harbour Creative really understood what we were trying to achieve and who we were looking to connect with. They helped us create a brand identity and toolkit which is fresh and engaging. National Pension Tracing Day is now an established part of the pension industry calendar and that’s in no small part due to the eye-catching design that Harbour created.”

Alan Morahan, Founder
Background

National Pension Tracing Day was launched in 2021 as a new awareness day with the aim of helping people find missing pensions. The day is supported by a website full of information and great resources for individuals and companies. A simple idea with significant reach.

What we did

We designed the branding and a full range of materials to support the in-house Marketing team. The project included:

  • Creative concepts
  • Campaign logo design and brand style
  • Social media graphics & videos
  • Full communications toolkit
  • Design guidelines for sponsors & clients
  • Executive summary report

The campaign proved successful, with great national media coverage, significant exposure to multiple audiences and many great news stories about people finding lost pension money. In 2022, the campaign picked up thought leadership awards from both Professional Pensions and Pensions Age. The campaign continues to gain momentum.

We design social graphics.

We design logos.

We design explainer videos.

We design posters.

We design posters.